Best Practices for Pop-ups

Popups are the best way to grow your SMS subscriber list. OneText offers an industry-leading pop-up builder, and we also integrate with the most popular 3rd party pop-up providers.

Branding & Design

• Consistency: Ensure the popup’s design aligns with your brand’s color scheme, typography, and voice.

• Visibility: Use clear and contrasting colors to make your text and call-to-action (CTA) stand out.

• Images: Use relevant and high-quality images but avoid making the popup too cluttered.

• Mobile Optimization: Ensure the popup is responsive and looks good on all devices.

Content

• Clear Messaging: Clearly state the benefits of subscribing. Is there an incentive, like a discount or special content?

• CTA: Your call-to-action should be compelling. Instead of just “Submit” or “Continue”, consider “Get Your 15% Off” or “Send My Discount!” to entice the customer.

• Transparency and Compliance: Explain how you’ll use their phone number and include hyperlinks to your Privacy Policy and Terms of Service. This builds trust and ensures compliance with TCPA regulations. Sample copy:

By submitting this form, you consent to receive marketing text messages from [Your Brand] at the number provided. Msg & data rates may apply. Unsubscribe at any time by replying STOP. Privacy Policy & Terms.

Technical

• Multi-Step Subscription on Desktop: — Multi-step processes can help encourage users to sign up, first email, then an additional SMS step

• Tap-to-Text Link on Mobile with OneText: — With OneText, on mobile, the button can automatically initiate a personalized and engaging messages sequence. By taking users directly to their messaging app with a pre-filled message, you create a more seamless, personalized interaction.

User Experience

• Exit-Intent: Consider implementing exit-intent popups. They appear when users are about to leave the page, capturing attention without disrupting their initial browsing experience.

• Timing: If you are not using exit-intent, time your popup to appear after a user has spent a certain amount of time on your site, ensuring they’re engaged before the ask.

• Easy Close Option: Allow users to easily close the popup if they’re not interested.

• Exclusion: We recommend excluding popups from key pages like cart and checkout to avoid interrupting high-probability conversion purchases.

Single Opt-in vs Double Opt-in

We follow TCPA rules and industry standards, which fully support single opt-in. Although the TCPA was designed initially for telephone sales and has since been adapted for SMS, it does not require double opt-in. We recommend single opt-in because it simplifies the user experience and keeps high engagement rates without sacrificing compliance. Double opt-in can significantly reduce consent rates, and is often more than what is legally required for compliance.

To learn more about the distinction, read our opt-in explainer.