Overview
Customer Properties allow you to assign custom tags to customer profiles based on actions, preferences, or behaviors. These tags can be used to segment your audience more effectively, personalize your messages, and optimize the timing and frequency of your SMS campaigns. By leveraging customer properties, you can deliver hyper-targeted, relevant content, which not only improves customer engagement but also reduces the likelihood of opt-outs.
Customer Properties are tags that can be assigned to customer profiles at any step in your SMS automations and campaigns. Just use the Add Customer Property step and set your desired property name and value.
Ways to Use Customer Properties
1. Preference-Based Campaigns: Custom Product Tags
Personalize campaigns based on customers’ preferences. For example, you can ask customers about their cookie flavor preferences when they first sign up for SMS. Based on their response, you can tag them with their preferred flavor (e.g., “chocolate chip,” “oatmeal raisin”) and send targeted campaigns when that flavor goes on sale.
2. Engagement Tracking: Tagging for Inactive Customers
Not all customers will engage with your messages right away. If a customer does not respond to a welcome series or fails to complete a purchase, you can tag them as “unengaged.” This allows you to filter them out of future campaigns and avoid bombarding them with irrelevant messages. You can then re-engage them with a targeted win-back campaign offering a special discount or incentive.
3. Adjusting Marketing Frequency: Respecting Customer Preferences
Some customers may prefer daily updates, while others only want weekly or monthly messages. By asking customers about their preferred SMS frequency and tagging them accordingly, you can send campaigns at their preferred intervals, ensuring that they’re not overwhelmed by too many messages. Simply ask customers during their first opt-in, “How often would you like to receive texts from us?” Options could include “daily,” “weekly,” or “monthly.” Then, tag customers with their preferred frequency and send campaigns accordingly. This also helps to reduce opt-outs and increase customer satisfaction.
4. VIP and Loyalty Tags: Reward Your Best Customers
Recognize your loyal customers by tagging them with VIP or loyalty status. This could be based on frequent purchases, high spending, or engagement with your brand. Once tagged, you can offer them exclusive promotions, sneak peeks at new products, or loyalty rewards.
Customer properties are a must-have for SMS marketing, offering endless possibilities for personalizing your campaigns. By tagging customers based on their actions, preferences, and behaviors, you can create highly relevant, timely, and effective messages that resonate with your audience. This level of customization not only improves the customer experience but also increases the likelihood of conversions, loyalty, and long-term success.