This step sends a curated set of product options, letting shoppers choose between multiple products or variants (like sizes, colors, flavors). When they reply with their choice, a custom cart is created and they’re guided to complete the purchase.

When to use it:

• Welcome flows (showcase top picks to new subscribers)

• Re-engagement campaigns (let them choose their favorite)

• Inventory reduction (clearance bundles, flavor variety)

• When personalization matters and choice drives conversion

Why use it:
It’s the perfect blend of product discovery and text-to-buy. The shopper gets control, but you still guide them to checkout with curated options.

How to use it:

1. Draft Your Content

   

   • Add the information about your sale and the products you are offering.

   • Use the Product List variable to automatically fill in the products in the message.

2. Curate Your Selection of Products

   

   • Create customer-specific collections by leveraging AI-based recommendations that take into account past purchases, browsing habits, and even abandoned cart items. This gives each customer a highly relevant selection, increasing the likelihood of conversion.

   • Automatically generate a list of popular products from you store

   • Manually select products you’d like to feature based on your current promotions, seasonality, or popular items.

3. Add a Discount Incentive

   

   • If you are running a sale, include a discount percentage or code from the dropdown menu.

   • Use Custom Totals to set free shipping if desired

4. Let OneText Do the Rest

   • The campaign will automatically list each product option with a multiple choice letter, allowing customers to reply with their choice and complete their purchase. This keeps the interaction simple yet engaging, allowing customers the freedom to shop with the convenience of a text.

Bonus features:

• Built-in product image thumbnails pulled from your store

• Reply-to-buy instantly starts the checkout experience

• The AI product recs engine can auto-generate personalized options on a per shopper basis—every customer receives their own campaign!

What it doesn’t do:

• Doesn’t push a specific cart (that’s what Purchase Offer is for)

• Not ideal for generic announcements or simple links (use Message for that)

Best practice:
Use Product Choice when you want to invite engagement and empower customers to choose—especially early in the relationship or when testing what resonates.