This message triggers a set number of days after a customer’s recent purchase, typically between 30–90 days.
The Winback message is an excellent way to re-engage customers, request a product review, or offer a continuing subscription or discount to restock.
This automation keeps your brand top-of-mind for customers who may need a gentle nudge to return, especially if they’re due for a refill or restock.
Offer a personalized message based on the customer’s last purchase.
Highlight any new arrivals in your store.
Consider tailoring the timing and content for seasonal products.
Request a review or feedback on the customer’s last order.