Overview

Testing is one of the fastest ways to improve performance. That’s why every campaign and automation on our platform supports A/B testing (or multi-variant “experiments”)—so you can test, learn, and optimize with confidence.

What is an experiment? 🧪
An experiment allows you test two or more versions of a message (A/B/C/D, etc.) to see which one performs best. You can test things like:

• Message copy and calls-to-action

• Offers and discounts (cashback vs. percent off)

• Images (for MMS)

• Delay times

• Segment targeting

How does it work?
We split traffic evenly across each variant and report the results on the A/B Tests analytics page. You’ll be able to compare key metrics like conversion rate and order value—so you can quickly see what’s working and by how much.

Why it matters:

• Take the guesswork out of content decisions

• Improve ROI by understanding what performs best

• Learn your audience’s preferences over time

• Make data-backed decisions for future sends

Whether you're testing a CTA line or rethinking your welcome flow, experiments are one of the simplest and smartest ways to drive better results.