For a big picture look at your account, use our General Performance page. This is where you can visually track the performance of your OneText account by viewing all-time metrics. These metrics include not only revenue, but also the number of text orders and cards vaulted.

For a more granular look at individual flows and campaigns, visit our Flow Stats page. For A/B results, visit the A/B Tests page.

General Performance

• The Text to Buy ROI is calculated by dividing the text-to-buy revenue by all fees. 

  What's the formula?

  (Text to Buy Revenue/Value-Add Fees)\%

• The Total ROI is calculated by dividing the total revenue by all fees.

  What's the formula?

  (Text ROI + Website ROI)