If you're using Northbeam for marketing attribution, it's important to know how to view and interpret your OneText revenue—especially since traditional attribution models often underreport the value of SMS.
Northbeam takes a conservative approach to SMS attribution across providers. However, OneText is fully compatible, and there’s a reliable method for evaluating its performance alongside your website traffic.
How to Attribute OneText Revenue in Northbeam
We recommend combining two revenue sources in Northbeam to get the most accurate picture of OneText’s impact:
Text-to-Buy Orders tracked via OneText’s custom tag
Multi-touch revenue from website clicks using UTM parameters
These two sources are mutually exclusive, which means they can be safely summed to reflect total attributed OneText revenue.
In many cases, Text-to-Buy revenue will exceed website click revenue. This highlights the value of sending SMS traffic to a channel with clear attribution—and is especially noticeable when migrating to OneText from another platform.
How to View Text-to-Buy Orders in Northbeam
Log into your Northbeam dashboard
Click into the Orders view
Scroll past the “Apply Filters and Search” button to the full orders table
Scroll horizontally until you see the Tags column
Click into the tag filter box
Select Text Order and click Apply
Reporting Consistency
Revenue from Text-to-Buy orders in Northbeam should closely align with what you see in the OneText dashboard and Shopify, with only minor discrepancies due to time zone differences.
If you notice a significant variance, feel free to contact your OneText CSM for review.