UTMs

OneText automatically adds UTM (Urchin Tracking Module) parameters to your SMS campaigns and automations, which is a great way of using OneText alongside tools like Triple Whale and Northbeam. This feature can be changed to fit your preferences in your OneText account settings.

By default, these UTM parameters are added to your URLs:

• utm_source=onetext

• utm_medium=SMS

• utm_campaign=[campaign/automation name]

You can customize these parameters to better fit your tracking strategy by navigating to: Settings > Tracking

Tags on Shopify

OneText automatically adds specific tags to your Shopify orders processed via text:

• Text Order: Added to every text order

• Text Refill: Applied to orders that are part of an active text refill

• Text Refill 1st Order: Applied to orders that are part of an active text refill

• Text Refill Repeat Order: Tagged to subsequent orders following the initial text refill order

To learn more about OneText reporting on Shopify, check out our complete article!