Flow Stats Page

Flow Stats gives you a full view of how your SMS program is performing—from automated flows and campaigns to manual agent interactions and text-to-buy orders. With flexible attribution models and granular filters, you can analyze exactly what’s driving sales and how your texts are influencing customer behavior.

Text Orders: Direct and Definitive

Unlike click-attributed website orders, text orders are crystal clear. These orders are placed directly through OneText’s text-to-buy checkout, using reply-to-buy or purchase links. There’s no ambiguity—these are orders that happened in the text thread, through your OneText sales channel. You can even filter for OneText orders on Shopify—read our explainer to see how.

Web Orders: Choose the Attribution That Fits Your Strategy

OneText supports three attribution models for website orders. These are especially helpful when your flows include a mix of click-based campaigns and behavior-triggered automations.

You can toggle between the following attribution models:

1. Message Only Attribution
   Sales are attributed to the message that was sent, regardless of whether the customer clicked. Useful for evaluating the broad impact of campaigns.

2. Click Only Attribution
   Orders are attributed to the message the customer last clicked before converting (similar to Klaviyo).

3. Combined Attribution
   Shows all orders attributed under both send and click logic. This option will show higher totals and includes some overlap for a fuller picture.

Flow Attribution Models: Understand What Drove the Sale

OneText gives you fill control over how revenue is attributed across flows and campaigns. Choose from:

1. Root Cause Only
   Attribution goes to the first flow or campaign that initiated the customer’s journey (e.g., a welcome message or campaign that led to a later cart recovery).

2. Most Recent Cause Only
   Attribution goes to the last flow or campaign before the order (e.g., the cart recovery message that closed the sale).

3. Combined Cause
   Shows both the initiating and closing flow. This is helpful for full-funnel insights but does not de-dupe order value across flows.

Date Picker & Granular Reporting

Use the date range selector to filter your analytics to any custom time window. Whether you're analyzing a weekend promotion or reviewing quarterly flow performance, the date picker allows for precise reporting across both campaigns and automations.

Metric Definitions

Starts
Total number of message sends for a given flow or campaign.

Clicks
Total link clicks within a message (including shop links, product links, or “manage subscription” links).

Text Orders
Orders placed directly via OneText—usually through a Purchase Offer or Product Choice step.

Website Orders
Orders placed on your Shopify site that are attributed to a message based on the attribution model selected.

Text Lift
Measures the increase in total sales driven by OneText messages.

Conversion Rate
Calculated as total orders ÷ total sends. We use this broader definition to reflect total message reach—not just clicks.

ROI Metrics

• Text ROI = Text-to-Buy Revenue ÷ Value-Add Fees

• Website ROI = Website Revenue ÷ Value-Add Fees

• Total ROI = Text ROI + Website ROI

Special Sources in Reporting

Sales Agent / Manual API Call
Orders initiated manually by our in-house concierge agents via API or chat support. These represent high-intent, 1:1 engagements that convert at a high rate.

Other
In rare cases where a flow can’t be definitively tied to a text order, the order is labeled as “Other.” This typically happens with orders placed through conversation or multi-step journeys that span multiple flows.

Our Flow Stats page is built for accuracy, transparency, and control. Whether you prefer to analyze based on send volume, clicks, conversions, or root-cause attribution, you have the flexibility to track what matters most—without inflated numbers or confusing data overlap.

If you ever need help interpreting your stats or benchmarking performance, your CSM is always available to guide you.