Our integration with Shopify is powered by a direct API connection, giving us deep, flexible access to your store data. This allows us to do much more than just track purchases—we can actually push OneText orders directly into Shopify as native orders, keeping your backend clean and your reporting unified.

This seamless connection unlocks powerful automations, personalized messaging, and accurate attribution—all without extra setup on your end.

Why We Use a Custom API Instead of an App

The short answer? Innovation. We chose a different path so we could deliver a better product at a better price.

🤔 Why Not Just Build a Shopify App?

Most platforms go the App Store route—but it comes with tradeoffs.

Shopify places strict controls on how apps interact with their checkout, especially when it comes to payments. Our most powerful feature—Text to Buy, which lets customers complete a purchase by simply replying to a text—wouldn’t be possible.

By connecting via API key instead of a standard app, we’re able to:

• Unlock features only available via Shopify API

• Offer our customers better pricing

• Innovate faster, without waiting on app approval processes

🔧 What’s the Tradeoff?

Just one thing: the initial setup takes about 5 minutes, instead of the usual one-click install you get with App Store apps.

That said:

• Step 1 (the API key) is the only extra lift—just once.

• Everything else—like setting up automations, syncing products, and launching campaigns—would take the same amount of effort, even if we used the App Store.

We’ll guide you through every step, and if you ever need help, our team is ready to jump in.

✅ The Big Picture

This isn’t a workaround—it’s a design decision. One that gives you:

• More powerful features

• Lower fees

• Direct control over how you sell

And yes, setup is quick. You’ll be up and running in minutes.