Flow Stats

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Flow Stats Page

The Flow Stats page provides an in-depth view of the analytics tied to every flow and event within your OneText account.

On this page, you can keep an eye on our core flows and automations, as well as individual campaigns or custom flows. If anything is not clear, please ask us for help!

• Sales Agent / Manual API Call: Initiations by our in-house agents. Our agents are trained to recover sales by having meaningful engagements with your shoppers. When our support team helps a shopper and makes a sale, it’s recorded as a Sales Agent in the metrics.
• Other: Due to the conversational nature of OneText, it is sometimes unclear which flow to attribute certain text orders to. These text orders are labeled as other.

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Decoding the Metrics

• Starts: Shows the number of messages sent for that specific flow.
• Clicks: Shows the number of clicks on links in messages.
• Text Orders: These are the orders that originate directly from a text.
• Website Orders: These orders originated from the website and may be attributed to a text. By highlighting these orders, we demonstrate the influence and reach of your text campaigns.
• Text Lift: Measures the increase in sales that resulted directly from our messages. Formula
• Conversion: Total orders/starts. Most marketing services report conversion as orders/clicks. We find it more useful to use the total recipient population as the denominator, even if it makes the fraction appear smaller.