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Popups

Why use a popup? Popups are an effective way to grow your SMS subscriber list. If you want to enable a OneText welcome message automation, the first step is ensuring you have a great popup. Don’t worry, we’re here to help!

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Single Opt-in vs Double Opt-in

We follow TCPA rules and industry standards, which fully support single opt-in. Although the TCPA was designed initially for telephone sales and has since been adapted for SMS, it does not require double opt-in.

Some brands choose double opt-in for added confirmation of consent, but a well-designed single opt-in process—where we track the source of opt-in and timestamp— complemented by clear and concise consent language on the popup, is fully compliant.

We recommend single opt-in because it simplifies the user experience and keeps high engagement rates without sacrificing compliance. Double opt-in can significantly reduce consent rates, and is often more than what is legally required for compliance.

The information presented in this article is not legal advice, and is not a substitute for obtaining legal advice from a qualified attorney.

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Branding & Design

  • Consistency: Ensure the popup’s design aligns with your brand’s color scheme, typography, and voice.
  • Visibility: Use clear and contrasting colors to make your text and call-to-action (CTA) stand out.
  • Images: Use relevant and high-quality images but avoid making the popup too cluttered.
  • Mobile Optimization: Ensure the popup is responsive and looks good on all devices.

Desktop and mobile popup - Uzzle

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Content

  • Clear Messaging: Clearly state the benefits of subscribing. Is there an incentive, like a discount or special content?
  • CTA: Your call-to-action should be compelling. Instead of just “Submit” or “Continue”, consider “Get Your 15% Off” or “Send My Discount!” to entice the customer.
  • Transparency and Compliance: Explain how you’ll use their phone number. This builds trust and ensures compliance with data protection regulations. Copy that we recommend:

By submitting this form, you consent to receive marketing text messages from [Your Brand] at the number provided. Msg & data rates may apply. Unsubscribe at any time by replying STOP. Privacy Policy & Terms.

Quizify your pop-up with multiple options to encourage engagement and stand out from the crowd

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Technical

  • Multi-Step Subscription on Desktop: — Multi-step processes can help encourage users to sign up, first email, then an additional SMS step
  • Tap-to-Text Link on Mobile with OneText: — With OneText, on mobile, the button can automatically initiate a personalized and engaging messages sequence. Click here to learn more. By taking users directly to their messaging app with a pre-filled message, you create a more seamless, personalized interaction.

Welcome Series sent on popup signup

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User Experience

  • Exit-Intent: Consider implementing exit-intent popups. They appear when users are about to leave the page, capturing attention without disrupting their initial browsing experience.
  • Timing: If not using exit-intent, time your popup to appear after a user has spent a certain amount of time on your site, ensuring they’re engaged before the ask.
  • Easy Close Option: Always allow users to easily close the popup if they’re not interested.
  • Exclusion: We recommend excluding popups from key pages like cart and checkout, to avoid interrupting high-probability conversion purchases.
Popups can be a game-changer for growing your SMS list. By ensuring a combination of appealing design, clear messaging, and a seamless technical experience, you’re set to effectively gather and engage with your SMS subscribers.
ExperimentsQR Codes and Links