Offers and discount codes in text

Your offer is the one thing shoppers will screenshot, share, and search for. Set it up so it works in your favor.

Text-exclusive deals

Give subscribers something the rest of your customers don't get: early access, a bigger discount, a free gift, or a product only available by text. This is what keeps people opted in after the holidays, and it's the easiest way to justify the extra sends during peak week.

Match the offer to the segment

• VIPs: early access and the best offer, sent before the public sale

• Engaged subscribers: the main offer

• Non-buyers late in the sale: a last-chance version with a stronger hook, like free shipping added

• Gift shoppers: bundles and gift sets rather than percentage discounts

Check your flows before the sale

If your welcome flow offers 10% off and your BFCM sale is 30% off, a new subscriber during peak week gets a worse deal for signing up. Either pause the flow discount during the sale or swap it for the BFCM offer. Do the same check on abandoned cart and winback flows so discounts don't stack.

Set expirations and test them

Every code should have an end date and time that matches your sale window. Test each one before it goes into a scheduled message. A broken code on Black Friday means replies, refund requests, and a send you can't take back.

Keep the offer simple

One offer per text. "30% off everything" beats "up to 30% off select styles when you spend $75." If the deal needs a footnote, shoppers may skip it during the busy weeks.