Best Practices

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⏰ Best Time to Launch Campaigns

The best time to send an SMS campaign depends on your target audience, the nature of your business, and the content of the message. We can help you analyze your past SMS campaigns on OneText and determine the best days and hours.

Here are some guidelines:

1. Weekdays are Often Preferred: Tuesday, Wednesday and Thursday are usually the best days to send SMS campaigns, but it can depend. Mondays are hectic as people transition back into work mode, and Fridays are when people start thinking about the weekend.
2. Avoid Early Mornings and Late Nights: People usually don’t like getting marketing texts that wake them up or when they’re trying to relax at night. A window between 10:00 am and 6:00 pm is usually best. But again… it depends! For products related to young parents, they sometimes shop late at night.
3. Lunch Hours Can Be Effective: People usually check their phones during lunch, so sending messages between 11:30 am and 2:00 pm might reach them.
4. Weekends are Tricky: It’s a mixed bag. Some people have more free time on weekends and are more responsive to marketing campaigns, while others fully engage in leisure or family activities. If what you’re promoting is relevant to weekend activities, it might be worth testing.

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👤 Personalize Name in Messages

Personalized messages feel more human. You can use the commands below to great shoppers using names linked to Shopify and Klaviyo profiles.

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Grab the shopper’s name

Dashboard Experience

Snippet:

Hi {{ user.firstName }}, we have a special offer for you!

Result:

Hi Jack, we have a special offer for you!

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Greet shopper only if we know their name

If there are shoppers in your segment that don’t have names on file, you’re better off using an if statement.

Dashboard Experience

Snippet:

Hi{{#if user.firstName}} {{ user.firstName }}{{/if}}! 👋 Thanks for being a VIP.

Result for shoppers with known names:

Hi Jack! 👋 Thanks for being a VIP.

Result for shoppers without names:

Hi! 👋 Thanks for being a VIP.

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Greet shopper if we know their name and say something else if we don’t

Dashboard Experience

Snippet:

Howdy {{#if user.firstName}}{{ user.firstName }}! 👋{{else}}partner! 🤠{{/if}} What's new with you? 

Result for shoppers with known names:

Howdy Jack! 👋 What’s new with you?

Result for shoppers without names:

Howdy partner! 🤠 What’s new with you?