Content Strategy
Best Time to Launch Campaigns
The best time to send an SMS campaign depends on your target audience, the nature of your business, and the content of the message. We can help you analyze your past SMS campaigns on OneText and determine the best days and hours.
Here are some guidelines:
- Weekdays are Often Preferred: Tuesday, Wednesday and Thursday are usually the best days to send SMS campaigns, but it can depend. Mondays are hectic as people transition back into work mode, and Fridays are when people start thinking about the weekend.
- Avoid Early Mornings and Late Nights: People usually don’t like getting marketing texts that wake them up or when they’re trying to relax at night. A window between 10:00 am and 6:00 pm is usually best. But again… it depends! For products related to young parents, they sometimes shop late at night.
- Lunch Hours Can Be Effective: People usually check their phones during lunch, so sending messages between 11:30 am and 2:00 pm might reach them.
- Weekends are Tricky: It’s a mixed bag. Some people have more free time on weekends and are more responsive to marketing campaigns, while others fully engage in leisure or family activities. If what you’re promoting is relevant to weekend activities, it might be worth testing.
Personalize Name in Messages
Personalized messages feel more human. You can use the commands below to great shoppers using names linked to Shopify and Klaviyo profiles.
Add Shopper’s Name
Recommended when you are sure to have the first name of your shopper.
Greet shopper only if we know their name
If there are shoppers in your segment that don’t have names on file, you’re better off using an if statement.
Greet shopper if we know their name and say something else if we don’t
If there are shoppers in your segment that don’t have names on file, you’re better off using an if statement.
Profile Properties
Customer Properties allow you to assign custom tags to customer profiles based on actions, preferences, or behaviors. These tags can be used to segment your audience more effectively, personalize your messages, and optimize the timing and frequency of your SMS campaigns. By leveraging customer properties, you can deliver hyper-targeted, relevant content, which not only improves customer engagement but also reduces the likelihood of opt-outs.
Customer Properties are tags that can be assigned to customer profiles at any step in your SMS automations and campaigns. Just use the Add Customer Property step and set your desired property name and value.
Ways to Use Customer Properties
1. Preference-Based Campaigns: Custom Product Tags
- Personalize campaigns based on customers’ preferences. For example, you can ask customers about their cookie flavor preferences when they first sign up for SMS. Based on their response, you can tag them with their preferred flavor (e.g., “chocolate chip,” “oatmeal raisin”) and send targeted campaigns when that flavor goes on sale.
2. Engagement Tracking: Tagging for Inactive Customers
- Not all customers will engage with your messages right away. If a customer does not respond to a welcome series or fails to complete a purchase, you can tag them as “unengaged.” This allows you to filter them out of future campaigns and avoid bombarding them with irrelevant messages. You can then re-engage them with a targeted win-back campaign offering a special discount or incentive.
3. Adjusting Marketing Frequency: Respecting Customer Preferences
- Some customers may prefer daily updates, while others only want weekly or monthly messages. By asking customers about their preferred SMS frequency and tagging them accordingly, you can send campaigns at their preferred intervals, ensuring that they’re not overwhelmed by too many messages. Simply ask customers during their first opt-in, “How often would you like to receive texts from us?” Options could include “daily,” “weekly,” or “monthly.” Then, tag customers with their preferred frequency and send campaigns accordingly. This also helps to reduce opt-outs and increase customer satisfaction.
4. VIP and Loyalty Tags: Reward Your Best Customers
- Recognize your loyal customers by tagging them with VIP or loyalty status. This could be based on frequent purchases, high spending, or engagement with your brand. Once tagged, you can offer them exclusive promotions, sneak peeks at new products, or loyalty rewards.
Customer properties are a must-have for SMS marketing, offering endless possibilities for personalizing your campaigns. By tagging customers based on their actions, preferences, and behaviors, you can create highly relevant, timely, and effective messages that resonate with your audience. This level of customization not only improves the customer experience but also increases the likelihood of conversions, loyalty, and long-term success.