Conversational Campaign

The Conversational Campaign takes the best parts of the text-to-buy experience and makes them even better. By asking questions, offering suggestions, and personalizing recommendations, you’re creating a customer journey that feels unique, responsive, and fun. From quizzes to riddles, this campaign style adds an enjoyable, choose-your-own adventure aspect to the shopping experience.

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Examples of Conversational Campaigns

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1. Trivia Campaign

• Ask customers a fun trivia question related to your brand, products, or industry. Those who answer correctly get a reward, like a discount code or early access to a new product.
• Example: “What year was the first chocolate chip cookie invented? Get it right, and you’ll get a 15% discount on your next order!“

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2. Mystery Product Campaign

• Build excitement for a new launch by sending out clues or riddles about an upcoming product (like a new flavor or limited-edition item). Customers can reply with their guesses, and correct answers will earn them a discount or exclusive access to the launch.
• Example: “Guess our next flavor! Here’s a hint: It’s tropical, tangy, and perfect for summer. Reply with your guess and get a discount code if you’re right!“

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3. AI-Powered Product Recommendations

• Ask customers if they’re interested in getting product recommendations and let them reply to browse options tailored just for them. Our AI will offer personalized suggestions based on the customer’s browsing and purchase history.
• Example: “Looking for your next favorite item? Reply YES, and we’ll send some personalized suggestions just for you!“

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4. Customer Choice Polls

• Engage customers by inviting them to vote on potential product launches, colors, flavors, or styles. Customers feel like their voice is being heard and are more likely to engage with future campaigns.
• Example: “Help us decide our next release! Reply with your favorite flavor and be part of our decision-making!”

At its core, OneText’s philosophy is to make SMS a two-way street—not just a channel for promotions, but a space where customers feel valued. The Conversational Campaign is about creating a frictionless, personalized shopping experience that stands out from traditional marketing channels. And it’s fun too!