Message / Link Campaign

A Message Campaign is a straightforward yet powerful way to engage your customers with direct links to specific content, whether it’s a new product, an insightful blog post, or any other valuable page on your site.

Including a link in your campaign makes it easy for customers to take immediate action by directing them straight to the most important page of your store. Not only does this streamline the customer journey, but it also increases the chances of quick conversions by reducing the steps between your message and the destination.

The possibilities of where you can send your audience are endless, and campaigns don’t always have to be strictly for selling—here are some ideas to add value to your customer’s SMS experience.

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Examples

1. Product Launches or Limited-Time Sales: Link directly to a new product or a special promotion to drive immediate sales. For example, “Shop our new Christmas cookie collection, available for a limited time! [Shop Now]”

2. Blog Posts and Educational Content: Use SMS to promote a blog post or article that educates customers about your brand, product, or industry trends. This is great for increasing brand awareness and driving organic traffic: “Curious about the best way to bake a chocolate chip? Check out our latest recipes here! [Read Here]”

3. Social Media and Event Promotions: Direct customers to content on social platforms, an event signup page, or even a live stream. This approach can expand your brand presence across channels. “Join us live on Instagram for an exclusive behind-the-scenes look on how our cookies are made! [Watch Live]”

4. Review Requests: Include a link to leave a product review for customers who have recently purchased, bolstering your store’s online reputation and fanbase.

5. Loyalty Program or Referral Links: Drive engagement with loyalty programs by linking to sign-ups or point redemptions, or incentivize referrals with easy-to-access referral links. “Earn rewards with every purchase! Join our Cookie Club here: [Join Now]”

Even though you aren’t taking advantage of text-to-buy directly when you send a link campaign, our powerful text-to-buy flows and automations will trigger when customers visit your site, supercharging your link campaign and making the buying process seamless for your customers. For example, if a customer clicks the link to view a product and adds it to their cart, our Cart Concierge flow will send them a message offering to help with their purchase. If the customer leaves the site without purchasing, the Cart Recovery flow will activate, potentially saving the sale.

By strategically using links, you can connect customers directly to engaging content, making your campaigns more interactive and effective. Each link, paired with our automations and tracking, opens up possibilities for rich insights and improved future campaign performance.