OneText Glossary

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Glossary Terms

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📊 Analytics

• Text Orders: These are the orders that originate directly from a text.
• Text-to-Buy ROI: Return on investment for your text flows.
• Text-to-Buy Revenue: This is the total revenue from text orders.
• Total ROI: Return on investment combining text flows and website orders.
• Total Revenue: This number represents the combined count of Text Orders and Website Orders. This lets you see how effective your text-based campaigns are overall.
• Website Orders: These orders originated from the website and may be attributed to a text. By highlighting these orders, we demonstrate the influence and reach of your text campaigns.

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💬 SMS

• Cart Recovery: The process of recovering abandoned shopping carts by sending targeted messages to potential customers.
• Magic Links: OneText links that enhance standard texts, increasing the likelihood of sales conversions.
• Text-to-Buy: OneText’s core feature that allows customers to make purchases through a single text command, simplifying the buying process.

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🚀 Strategy

• Pre-Orders: Allowing customers to place orders for products before they are officially released.
• Refills: Automatic ordering of products to ensure customers receive repeat orders at specified intervals.

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🔗 Tech

• Integration: The seamless connection between OneText and platforms like Shopify and Klaviyo for enhanced functionality.