Best Practices for Popup

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🎨 Branding & Design

• Consistency: Ensure the popup’s design aligns with your brand’s color scheme, typography, and voice.
• Visibility: Use clear and contrasting colors to make your text and call-to-action (CTA) stand out.
• Images: Use relevant and high-quality images but avoid making the popup too cluttered.
• Mobile Optimization: Ensure the popup is responsive and looks good on all devices.

Desktop popup for trycreate.co

Mobile popup for trycreate.co

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✍️ Content

• Clear Messaging: Clearly state the benefits of subscribing. Is there an incentive, like a discount or special content?
• Transparency and Compliance: Explain how you’ll use their phone number. This builds trust and ensures compliance with data protection regulations. Copy that we recommend:

By submitting this form, you consent to receive marketing text messages from [Your Brand] at the number provided. Msg & data rates may apply. Unsubscribe at any time by replying STOP. Privacy Policy & Terms.

• CTA: Your call-to-action should be compelling. Instead of just “Submit”, consider “Get Your 15% Off”.

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📲 Technical

• Mandatory Phone Number Field
• One-Step Subscription on Desktop:
  • Simplify the subscription process. Once users enter their email address and phone number and hit ‘subscribe’, that should be it.
  • Avoid multi-step processes which can deter users from completing the subscription.
• Tap-to-Text Link on Mobile with OneText:
  • With OneText, on mobile, the button can automatically initiate a very personalized and engaging flow.
  • Personalization is key. By taking users directly to their messaging app, you create a more personalized interaction.

Welcome Series sent on popup signup

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🚀 User Experience

• Exit-Intent: Consider implementing exit-intent popups. They appear when users are about to leave the page, capturing attention without disrupting their initial browsing experience.
• Timing: If not using exit-intent, time your popup to appear after a user has spent a certain amount of time on your site, ensuring they’re engaged before the ask.
• Easy Close Option: Always allow users to easily close the popup if they’re not interested.
• Exclusion: We recommend excluding popups from key pages like cart and checkout, to avoid interrupting high-probability conversion purchases.